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Dawn Iacobucci

by Roland Buresund last modified 2007-05-21 09:57
Dawn Iacobucci is an Associate Professor of Marketing at the Kellogg Graduate School of Management, Northwestern University. She joined Kellogg in 1987 after receiving her M.S. in Statistics, and M.A. and Ph.D. in Quantitative Psychology from the University of Illinois at Urbana-Champaign. Her two research streams focus on the modeling of dyadic interactions and social networks, and the conceptualization and measurement of customer satisfaction and service quality. She has published in a variety of journals including the Journal of Consumer Psychology, the Journal of Marketing, the Journal of Marketing Research, Psychometrika, Psychological Bulletin, and Social Networks.

Prof. Iacobucci teaches Marketing Models, Services Marketing, and Customer Satisfaction to MBA students and executives, and Multivariate Statistics and Methodological Special Topics Seminars to Ph.D. students. She was a visiting professor at the Stockholm School of Economics and the University of Uppsala in Sweden during 1992, and worked at Leo Burnett in the summer of 1986. She has performed various consulting duties for First Chicago, Hewlett-Packard, and Yamaha USA.

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