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David W. Stewart

by Roland Buresund last modified 2009-10-09 16:04

Dr. David Stewart is the Robert E. Brooker professor of marketing in the Marshall School of Business at USC. He is a past editor of the Journal of Marketing and is the Editor-elect of the Journal of the Academy of Marketing Science. He has served as vice president, finance and as a member of the board of directors of the American Marketing Association (AMA). He has also served on the board of the AMA Foundation. He is a past-president of the Academic Council of the AMA, a past chairman of the Section on Statistics in Marketing of the American Statistical Association, a past president of the Society for Consumer Psychology and a fellow of both the American Psychological Association and the American Psychological Society. He is also a former member and past-chairman of the U. S. Census Bureau's Advisory Committee of Professional Associations. From 1999 to 2004 he was deputy dean of the Marshall School. He has also served as the chairman of the department of Marketing in the Marshall School. Prior to moving to Southern California, he was senior associate dean and associate professor of marketing at the Owen Graduate School of Management, Vanderbilt University.

Dr. Stewart's experience includes work as a research manager for Needham, Harper, and Steers Advertising, Chicago (now DDB) and consulting projects for a wide range of organizations. Among the organizations for which Dr. Stewart has consulted are Hewlett Packard, Agilent Technologies, the Coca-Cola Company, Hughes, NCR, the Food and Drug Administration, Vanderbilt University Hospital, Texas Instruments, IBM, Intel, Century 21 Real Estate, Samsung, Visa Services, Xerox, and the United States Federal Trade Commission, among others. He has served as an expert witness before the Federal Trade Commission, in United States Federal Court, and in State Courts in cases involving deceptive advertising claims and unfair business practices, in matters related to trademarks and intellectual property, and in anti-trust actions. He has delivered executive education programs throughout the United Stated and in twenty other nations on four continents.

Dr. Stewart has been honored for innovation in teaching by the Decision Sciences Institute and was a member of a four-person faculty team honored by the U.S. Distance Learning Association for the "Best Distance Learning Program 1996 -- Continuing Education" in 1996. In 1998, he received the American Academy of Advertising (AAA) Award for Outstanding Contribution to Advertising Research. His paper on warning messages was named the best paper published in the Journal of Public Policy and Marketing during 1992-94 and, he was recipient of the AAA Award for best paper in the Journal of Advertising in 1989. In 1988 he was Marketing Science Institute Visiting Scholar at the General Motors Corporation. He was been included in Who's Who in America, Who's Who of the World, Who's Who in American Education, and Who's Who in Advertising.

Dr. Stewart has authored or co-authored more than 200 publications and seven books. His research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, public policy issues related to marketing and methodological approaches to the analysis of marketing data. In the health care domain he has published in Pediatrics and the Journal of Healthcare Marketing on consumers' selection of health care providers and has published numerous papers related to program evaluation of health intervention programs. A native of Baton Rouge, Louisiana, Dr. Stewart received his B. A. from the Northeast Louisiana University (now the University of Louisiana at Monroe) and his M. A. and Ph.D. in psychology from Baylor University.

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