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101 Design Methods

A Structured Approach for Driving Innovation in Your Organization

Vijay Kumar

Publisher: Wiley, 2013 , 326 pages

ISBN: 978-1-118-08346-8

Keywords: Marketing, Creativity

Synopsis:

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A step-by-step guidebook on deploying design thinking for innovation.

Design thinking is a mindset and method that can be applied to nearly any innovation challenge or endeavor. Using structured methods for observation, reframing, ideation, prototyping, and planning, design thinking can be used to develop innovative solutions in a wide range of business scenarios and social reform.

101 Design Methods is the first step-by-step guidebook for successful innovation through design thinking. Unlike other popular titles, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Exploring the "mindset" and "methods" for each, the modes of thinking covered include:

  • Sense Intent
  • Know Context
  • Know People
  • Frame Insights
  • Explore Concepts
  • Frame Solutions
  • Realize Offerings

Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find 101 Design Methods an invaluable resource. Novices can learn from it; practitioners can structure their work; managers can plan with it; and executives can make decisions based on it.

Table of Contents:

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  • Introduction
    • Four Core Principles of Sucessful Innovation
      • Principle 1: Build Innovations Around Experiences
      • Principle 2: Think of Innovations as Systems
      • Principle 3: Cultivate an Innovation Culture
      • Principle 4: Adopt a Disciplined Innovation Process
    • A Model of the Design Innovation Process
      • The Design Innovation Process
      • Process Is Nonlinear
      • Process Is Iterative
    • Seven Modes of the Design Innovation Process
      • Mode 1: Sense Intent
      • Mode 2: Know Context
      • Mode 3: Know People
      • Mode 4: Frame Insights
      • Mode 5: Explore Concepts
      • Mode 6: Frame Solutions
      • Mode 7: Realize Offerings
    • Understanding Methods
  • Mode 1: Sense Intent
    • Sense Intent: Mindsets
      • Sensing Changing Conditions
      • Seeing Overviews
      • Foreseeing Trends
      • Reframing Problems
      • Forming an Intent
    • Sense Intent: Methods
      1. Buzz Reports
      2. Popular Media Scan
      3. Key Facts
      4. Innovation Sourcebook
      5. Trends Expert Interview
      6. Keyword Biometrics
      7. Ten Types of Innovation Framework
      8. Innovation Landscape
      9. Trends Matrix
      10. Convergence Map
      11. From...To Exploration
      12. Initial Opportunity Map
      13. Offering-Activity-Culture Map
      14. Intent Statement
  • Mode 2: Know Context
    • Know Context: Mindsets
      • Knowing Context History
      • Understanding Frontiers
      • Seeing System Overviews
      • Understanding Stakeholders
      • Using Mental Models
    • Know Context: Methods
      1. Contextual Research Plan
      2. Popular Media Search
      3. Publications Research
      4. Eras Map
      5. Innovation Evolution Map
      6. Financial Profile
      7. Analogous Models
      8. Competitors—Complementors Map
      9. Ten Types of Innovation Diagnostics
      10. Industry Diagnostics
      11. SWOT Analysis
      12. Subject Matter Experts Interview
      13. Interest Groups Discussion
  • Mode 3: Know People
    • Know People: Mindsets
      • Observing Everything
      • Building Empathy
      • Immersing in Daily Life
      • Listening Openly
      • Looking for Problems and Needs
    • Know People: Methods
      1. Research Participant Map
      2. Research Planning Survey
      3. User Research Plan
      4. Five Human Factors
      5. POEMS
      6. Field Visit
      7. Video Ethnography
      8. Ethnographic Interview
      9. User Pictures Interview
      10. Cultural Artifacts
      11. Image Sorting
      12. Experience Simulation
      13. Field Activity
      14. Remote Research
      15. User Observation Database
  • Mode 4: Frame Insights
    • Frame Insights: Mindsets
      • Exploring Systems
      • Looking for Patterns
      • Constructing Overviews
      • Identifying Opportunities
      • Developing Guiding Principles
    • Frame Insights: Methods
      1. Observation to Insights
      2. Insights Sorting
      3. User Observation Database Queries
      4. User Response Analysis
      5. ERAF Systems Diagram
      6. Descriptive Value Web
      7. Entities Position Map
      8. Venn Diagram
      9. Tree/Semi-Lattice Diagramming
      10. Symmetric Clustering Matrix
      11. Asymmetric Clustering Matrix
      12. Activity Network
      13. Insights Clustering Matrix
      14. Semantic Profile
      15. User Groups Definition
      16. Compelling Experience Map
      17. User Journey Map
      18. Summary Framework
      19. Design Principles Generation
      20. Analysis Workshop
  • Mode 5: Explore Concepts
    • Explore Concepts: Mindsets
      • Challenging Assumptions
      • Standing in the Future
      • Exploring Concepts at the Fringes
      • Seeking Clearly Added Value
      • Narrating Stories about the Future
    • Explore Concepts: Methods
      1. Principles to Opportunities
      2. Opportunity Mind Map
      3. Value Hypothesis
      4. Persona Definition
      5. Ideation Session
      6. Concept-Generating Matrix
      7. Concept Metaphors and Analogies
      8. Role-Play Ideation
      9. Ideation Game
      10. Puppet Scenario
      11. Behavioral Prototype
      12. Concept Prototype
      13. Concept Sketch
      14. Concept Scenario
      15. Concept Sorting
      16. Concept Grouping Matrix
      17. Concept Catalog
  • Mode 6: Frame Solutions
    • Frame Solutions: Mindsets
      • Conceiving Holistic Solutions
      • Conceiving Options
      • Making Value Judgments
      • Envisioning Scenarios
      • Structuring Solutions
    • Frame Solutions: Methods
      1. Morphological Synthesis
      2. Concept Evaluation
      3. Prescriptive Value Web
      4. Concept-Linking Map
      5. Foresight Scenario
      6. Solution Diagramming
      7. Solution Storyboard
      8. Solution Enactment
      9. Solution Prototype
      10. Solution Evaluation
      11. Solution Roadmap
      12. Solution Database
      13. Synthesis Workshop
  • Mode 7: Realize Offerings
    • Realize Offerings: Mindsets
      • Reiterating Prototypes
      • Evaluating in Reality
      • Defining Strategies
      • Implementing in Reality
      • Communicating Vision
    • Realize Offerings: Methods
      1. Strategy Roadmap
      2. Platform Plan
      3. Strategy Plan Workshop
      4. Pilot Development and Testing
      5. Implementation Plan
      6. Competencies Plan
      7. Team Formation Plan
      8. Vision Statement
      9. Innovation Brief

Reviews:

101 Design Methods

by Roland Buresund last modified 2013-09-18 22:28

Rating: ***** (OK)

I really wanted to like this book! The structure promised a lot, but it is only a summary-type of book about design methods and research-methods.

With that said, it is not bad, but it is not on any top-10 list...


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