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Haunted Empire, 2nd Ed.

Apple After Steve Jobs

Yukari Iwatani Kane

Publisher: HarperCollins, 2014 , 371 pages

ISBN: 978-0-00-810817-5

Keywords: Apple, Biography

Synopsis:

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Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple since Steve Job's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Job's vision and keep the company moving forward.

Based on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colourful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines.

Hard-hitting, yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.

Table of Contents:

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  • Prologue: I Used to Rule the World
  1. The Disappearing Visionary
  2. Reality Distortion
  3. Vertical
  4. Attila the Hun of Inventory
  5. The Next Lily Pad
  6. Ghost and Cipher
  7. Joy City
  8. Into the Fire
  9. Looks Like Rain
  10. Thermonuclear
  11. The Innovator's Dilemma
  12. Boundless Oceans, Vast Skies
  13. Fight Club
  14. Typhoon
  15. Revolt
  16. Velvin
  17. Critical Mass
  18. Holy Grail
  19. The Red Chair
  20. Manifesto
  • Epilogue

Reviews:

Haunted Empire

by Roland Buresund last modified 2016-03-16 14:43

Rating: ** (Bad)

A pretty meaningless book, written by a Steve Jobs fan-boy. Validation of sources quoted in the book is not the best either.

There are better ways to kill 2 hours than read this.


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