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Strategy Builder

How to create and communicate more effective strategies

Stephen Cummings, Duncan Angwin

Publisher: Wiley, 2015 , 243 pages

ISBN: 978-1-118-70723-4

Keywords: Strategy


Toggle Synopsis

Your strategy has seven seconds to captivate ts audience.

So how are you going to present your strategy? A big wordy document? A lengthy address? Slides full of bullet points?

The best way to engage and involve people is through pictures. Strategy Builder shows you how to creatively combine the best strategy frameworks and development in your team. This visual, interactive guide, with illustrations by Visory, uses real world examples and practical tips to help you:

  • Discover the five key foundations that every strategy should be built upon
  • Draw compelling and uniques pictures that capture your organization's distinct strategies
  • Develop your skills as a leader of strategy discussions
  • Understand how to use strategy frameworks and interactive drawing to engage others and achieve 'buy in'

Table of Contents:

Toggle Table of Contents

  • Part One: The Concept
    • Opportunities for a New Way of Developing Strategies
    • Seven Strengths of Drawing Strategies
    • What Strategy Builder Does
  • Part Two: Design
    • User's Guide to the Strategy Builder's Framework Profiles
      • Environmental Ecology
      • Competitive Positioning
      • Resources and Capabilities
      • Strategic Growth Options
      • Managing Performance Strategically
  • Part Three: Realization
    • Well-built Strategies, Simply Conveyed
    • Six Stratographic Principles
    • Get Building


Strategy Builder

by Roland Buresund last modified 2016-03-21 00:16

Rating: ****** (Decent)

This is more of a workbook than a textbook. But as such, it manages to achieve its goals, even if its not anything revolutionary. With that said, it is practical and down to earth, even if some things are a bit too simplified.

I could say it was worth owning, but it is too expensive...

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