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The End of Marketing as We Know It

Sergio Zyman

Publisher: HarperCollins, 1999

ISBN: 0-88730-986-0

Keywords: Marketing, Strategy

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The End of Marketing as We Know It

by Roland Buresund last modified 2009-08-31 16:50

Rating: ****** (Decent)

Is supposed to show the "new" marketing. Forget about the marketing aspect of this book, read it for his insights on strategy.


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