101 Design Methods
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The One to One Future
Bulding Business Relationships One Customer at a Time
Publisher: Piatkus, 1993 , 441 pages
ISBN: 0-7499-1492-0
Synopsis:
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The One to One Future has become an international bestseller on marketing in the Interactive Age. This classic book on how to sell more products to fewer customers is a must-read for every CEO and marketing executive.
Table of Contents:
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- Chapter 1: Back from the Future
- Chapter 2: Share of Customer, Not Share of Market
- Chapter 3: Collaborate with Your Customers
- Chapter 4: Differentiate Customers, Not Just Products
- Chapter 5: Economies of Scope, Not Economies of Scale
- Chapter 6: Manage Your Customers, Not Just Your Products
- Chapter 7: Engage Your Customers in Dialogue
- Chapter 8: Take Products to Customers, Not Customers to Products
- Chapter 9: Make Money Protecting Privacy, Not Threatening It
- Chapter 10: Society at Light Speed
Reviews:
The One to One Future
Rating: ****** (Decent)
Despite all the hoppla around this book, it is pretty good.
It is not very well written, but the concepts described within makes you challenge the future of mass-marketing (some of it has already been proven true when I'm writing this).
Leaves me untouched, as it today seems a bit dated..