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The One to One Future

Bulding Business Relationships One Customer at a Time

Don Peppers, Martha Rogers

Publisher: Piatkus, 1993 , 441 pages

ISBN: 0-7499-1492-0

Keywords: Marketing, CRM

Synopsis:

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The One to One Future has become an international bestseller on marketing in the Interactive Age. This classic book on how to sell more products to fewer customers is a must-read for every CEO and marketing executive.

Table of Contents:

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  • Chapter 1: Back from the Future
  • Chapter 2: Share of Customer, Not Share of Market
  • Chapter 3: Collaborate with Your Customers
  • Chapter 4: Differentiate Customers, Not Just Products
  • Chapter 5: Economies of Scope, Not Economies of Scale
  • Chapter 6: Manage Your Customers, Not Just Your Products
  • Chapter 7: Engage Your Customers in Dialogue
  • Chapter 8: Take Products to Customers, Not Customers to Products
  • Chapter 9: Make Money Protecting Privacy, Not Threatening It
  • Chapter 10: Society at Light Speed

Reviews:

The One to One Future

by Roland Buresund last modified 2010-02-01 02:05

Rating: ****** (Decent)

Despite all the hoppla around this book, it is pretty good.

It is not very well written, but the concepts described within makes you challenge the future of mass-marketing (some of it has already been proven true when I'm writing this).

Leaves me untouched, as it today seems a bit dated..


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