You are here: Home Books t The One to One Future
« August 2019 »
Su Mo Tu We Th Fr Sa
Log in

Forgot your password?
Document Actions

The One to One Future

Bulding Business Relationships One Customer at a Time

Don Peppers, Martha Rogers

Publisher: Piatkus, 1993 , 441 pages

ISBN: 0-7499-1492-0

Keywords: Marketing, CRM


Toggle Synopsis

The One to One Future has become an international bestseller on marketing in the Interactive Age. This classic book on how to sell more products to fewer customers is a must-read for every CEO and marketing executive.

Table of Contents:

Toggle Table of Contents

  • Chapter 1: Back from the Future
  • Chapter 2: Share of Customer, Not Share of Market
  • Chapter 3: Collaborate with Your Customers
  • Chapter 4: Differentiate Customers, Not Just Products
  • Chapter 5: Economies of Scope, Not Economies of Scale
  • Chapter 6: Manage Your Customers, Not Just Your Products
  • Chapter 7: Engage Your Customers in Dialogue
  • Chapter 8: Take Products to Customers, Not Customers to Products
  • Chapter 9: Make Money Protecting Privacy, Not Threatening It
  • Chapter 10: Society at Light Speed


The One to One Future

by Roland Buresund last modified 2010-02-01 02:05

Rating: ****** (Decent)

Despite all the hoppla around this book, it is pretty good.

It is not very well written, but the concepts described within makes you challenge the future of mass-marketing (some of it has already been proven true when I'm writing this).

Leaves me untouched, as it today seems a bit dated..

Powered by Plone, the Open Source Content Management System

This site conforms to the following standards: