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The International Trade Pocketbook, 2nd Ed.

David Horchover

Publisher: Management Pocketbooks, 2001 , 126 pages

ISBN: 1-870471-99-7

Synopsis:

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A pocketful of tips, techniques and essential information for all those involved in selling their products abroad.

Table of Contents:

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  • Introduction
    • Facts and Figures
    • Why Export
    • Differences
    • Key Requirements
  • Getting Started
    • Desk and Field Research
    • Key Issues
    • Which Products
    • Packing and Labelling Questions
    • Servicing
  • Agents & Distributors
    • Methods of Selling
    • Types of Agent and Distributor
    • Benefits and Drawbacks
    • Duties
    • Search and Selection
    • Agreements
    • Motivation
    • Licensing and Franchising
  • Pricing
    • 3 Options
    • Export Equation
    • Incoterms
    • Currency
    • Barter
  • Marketing
    • Overseas Promotion
    • Visitors
    • PR
    • Trade Fairs
    • Store Promotions
    • Literature
    • Advertising
    • Gifts
    • Promotion
    • Budgets
  • Transport
    • Sea
    • Air
    • Rail
    • Road
    • Post
    • Courier
    • Packing
    • Documents
    • Freight Forwarders
  • Getting Paid
    • Invoices
    • Letters of Credit
    • Bills of Exchange
    • Factoring
    • Credit Checking
    • Insurance
  • Miscellany
    • Inspections and Controls
    • Performance Bonds
    • Customs Data
    • VAT
    • Trade Marks
    • Language Training
    • Useful Addresses

Reviews:

The International Trade Pocketbook

by Roland Buresund last modified 2007-12-08 19:57

Rating: ******** (Very good)

Short, to the point, introduction to the practicalities of international trade, if you're based in the UK!

But if you filter out the British-centered stuff, it is in fact a very handy pocketbook.


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