At a first glance, it seems to be yet-another marketing text-book. And in one respect it is, but it is also so much more! The authors tries and very nearly succeeds in merging marketing and strategy to a coherent whole.
It is very well written, even if they sometimes are a bit terse (don't skip too much, you may miss something vital they only mention in one paragraph!)
A joy to read, and very much recommended.
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