Chris Lederer, a cofounder of Helios Consulting, spends most of his time consulting to very senior marketing and management executives on the issues of brand strategy and growth strategy. Chris's particular areas of expertise are optimizing complex brand portfolios and e-branding. His work in this area has appeared in the Harvard Business Review.
Before cofounding Helios, Chris held significant positions at Booz • Allen & Hamilton, Lever Brothers, North Castle Partner Advertising, and RJR/Nabisco. He is a board member at ecompanystore.com and El Click.com. Chris has an M.B.A. from Columbia Business School and a B.S. in economics from Washington and Lee, where he was recognized as a Robert E. Lee scholar. He lives in Manhattan with his wife and their two young daughters.