Chris has spent many years building great products based on the JTBD, with a special emphasis on empowering web developers.
With a background in web development, interactive marketing strategy and disruptive innovation, Chris has a long career in making the internet pay. Simple as that.
For eight years he transformed Jobs-to-be-Done from a theory into a practical tool as a founder of Re-Wired in Detroit. He currently works on product strategy at Auth0.
The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done