Christopher Engman is a Swedish serial entrepreneur, investor, and large-scale deal advisor widely recognized as a pioneer in Account-Based Marketing (ABM). He is the co-founder of Megadeals Advisory and co-author of the book Megadeals (with Johan Åberg), which details frameworks for closing complex, multi-million dollar B2B transactions.
Having begun work in Account-Based Marketing in 2007, Engman is often referred to as "the Father of ABM". He served as the founder of Vendemore, the first global ABM company, and previously held Chief Revenue Officer (CRO) and Chief Marketing Officer (CMO) roles at fast-scaling firms like Climeon. His strategies have been utilized by major organizations such as Siemens, Vattenfall, and PwC to de-risk complex sales and align marketing with sales efforts. Engman has been personally involved in hundreds of B2B deals, including several that exceeded multi-billion dollar values.
Today, Engman spends roughly half of his time leading Megadeals, where he advises scale-ups and Fortune 500 companies across Europe and North America on landing large enterprise contracts. He also serves as an investor and advisor for approximately 16 other companies, particularly those focused on sustainability.
Megadeals: How to win the world's Biggest business deals 2nd Ed.