Prof. Gerda Gemser is a Full Professor of Business and Design at RMIT University, Melbourne. She received her PhD in Management at the Rotterdam School of Management (the Netherlands). Gerda does research on design and innovation management in the creative industries.
Over the last 15 years, she has held positions at different Dutch universities, including Erasmus University and Delft University of Technology (Faculty of Industrial Design Engineering). She has been a visiting scholar at leading research universities, including The Wharton School, the University of Pennsylvania (US) and the Sauder School of Business, University of British Columbia (Canada).
She has collaborated with government, professional design associations, and industry on different large-scale research projects to examine the role of design in the corporate world. Gerda has published in leading management and design journals including, for example, Organization Science, Organization Studies, Journal of Management, Journal of Product Innovation Management, Design Studies, and International Journal of Design. She is part of the editorial board of Journal of Product Innovation Management and Journal of Design, Business & Society.
Strategic Design: Eight essential practices every strategic designer must master