Dr. Ingo Karpen is former Associate Professor and cross-disciplinary researcher in Marketing, Strategy, and Design at RMIT University, Melbourne. Ingo has also been a visiting Professor at Copenhagen Business School. Today he is a full professor at Karlstad University and University of Adelaide.
In his research, Ingo focuses on drawing on service and design principles to better understand and inform value co-creation strategies in service systems; measuring and investigating the interplay of service-driving organizational design and customer experience design; and managing service systems and human relations towards more engaging experience processes and experience outcomes.
Ingo collaborates with international business partners across industries to facilitate knowledge generation for the betterment of business and society.
He has published in the Journal of Service Research, Journal of Retailing, Journal of Business Research, Marketing Theory, Journal of Strategic Marketing, Journal of Service Theory and Practice and International Marketing Review. He is a recipient of several national and international awards for his teaching and research.
Ingo earned his Ph.D. from the Univesity of Melbourne.
Strategic Design: Eight essential practices every strategic designer must master