Johny K. Johansson was named the McCrane/Shaker Chairholder in International Business and Marketing at Georgetown University in 1989. An expert in the areas of international marketing strategy and consumer decision making, especially as applied to Japanese and European companies and markets, Johansson has published over 70 academic articles and chapters in books. He has given speeches at numerous international conferences, and seminars to academic institutions in many countries, including Stanford, MIT, and Columbia in the U.S., INSEAD in France, Vienna's Neue Wirtschaftsuniversitat, and Hitotsubashi, Kobe and Nagoya Universities in Japan.
Before joining Georgetown's faculty, Johansson held faculty positions at the University of Washington and the University of Illinois. He has held many visiting appointments in several countries. He was the first Isetan Distinguished Visiting Professor at Keio Business School (Japan) and the first Ford Distinguished Visiting Professor at University of Cologne in West Germany. He has also been a visiting professor at New York University, Dalhousie University (Canada), Stockholm School of Economics, the Catholic University of Leuven (Belgium), the National Defense Academy (Japan), and the International University of Japan. In 1988 he was a Phelps scholar at the University of Michigan.
Johansson has conducted numerous executive seminars in many countries, including Japan, West Germany, Sweden, Hong Kong, Thailand and India. He has also been a consultant to companies in many countries, including Standard Oil of Indiana, General Electric and General Telephone and Electronics in the U.S., Ford Werke AG in West Germany, and Mazda and Fuji Film in Japan. Johansson is on the editorial boards of The Journal of International Business Studies and The Journal of International Marketing, and served for many years on the editorial board of the Journal of Marketing Research. He regularly reviews academic publications for a number of journals and book publishers. He is the author of two books, Relentless: The Japanese Way of Marketing (with Ikujiro Nonaka), HarperBusiness: New York, 1996 and Global Marketing (2nd Edition), Irwin/McGraw Hill: Chicago, 1999.
Johansson earned the Ph.D. and the M.B.A. degrees from the University of California, Berkeley, and his undergraduate degree (Civilekonom) at the Stockholm School of Economics.