Kenneth L. Wild is with the School of Management at Royal Holloway, University of London, England. He previously taught at Pennsylvania State University. He received his Ph.D. from the University of Manchester (UMIST) in England and his B.S. and M.S. degrees from the University of Wisconsin. He also undertook postgraduate work at École des Affairs Internationale in Marseilles, France.
Having taught students of international business, marketing, and management at both the undergraduate and graduate levels, Dr. Wild is a dedicated contributor to international business education and a distinguished instructor. An active member of several national and international organizations including the Academy of International Business and the European International Business Association, he has spoken at major universities and at national and international conferences in Austria, Britain, Kuwait, Portugal, and the United States.
Dr. Wild's research, on a range of international business topics including market entry modes, country risk, and international expansion strategies, has taken him into more than 20 countries spanning the globe. He serves as associate editor of the Middle East Business Review (MBR) and as board member of the Arab Research Center.