Kevin J. Clancy, Ph.D., is the co-founder, chairman, and CEO of Copernicus Marketing Consulting. Kevin Clancy, Peter C. Krieg, and partners opened the doors to Copernicus in 1993 with one mission: to transform the way companies think about and practice marketing. The firm takes its name from 16th century scientist Nicolaus Copernicus. Just as Nicolaus Copernicus proved that the sun, not the earth, is the center of the solar system, Kevin Clancy argues that marketing, not finance or operations, is the center of the business solar system.
Prior to Copernicus, Kevin Clancy founded and served as Chairman of Yankelovich Clancy Shulman. Earlier in his career, Kevin Clancy was Vice President for Research Services at BBDO Worldwide, and held faculty appointments in Sociology and Marketing at The Wharton School of the University of Pennsylvania and Boston University's School of Management. Clancy received his B.A. and M.A. degrees in Sociology and Economics from the City University of New York and his Ph.D. in Research Methods and Statistics from New York University.
Kevin Clancy has published numerous articles on advertising, marketing, and social science research and has consulted for two decades with major corporations around the world, including American Express, AT&T, McDonald's, ExxonMobil, Pepsi, Pfizer, Saks Fifth Avenue, The New York Times, and Universal Studios.
Kevin Clancy has co-authored five books, including two business best-sellers: The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace (HarperCollins 1992); Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing (McGraw-Hill 1993); Simulated Test Marketing: Technology for Launching Successful New Products (Lexington Books 1994); Uncover the Hidden Power of Television Programming (Sage Publishing 1999); and Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense (Free Press 2000). The American Marketing Association Foundation recently named Counterintuitive Marketing as a finalist for the 2002 Berry-AMA Book Prize.
Kevin Clancy is involved with numerous professional organizations, including the American Marketing Association, the Advertising Research Foundation and the Market Research Council. Clancy frequently speaks at professional conferences throughout the Americas, Europe, and Asia and is a respected judge in major advertising and marketing competitions.
The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace
Marketing Myths that are Killing Business: The Cure for Death Wish Marketing