CEO, Author and Strategist, Nilofer is a leading authority on creating business strategy to win markets. Having worked inside and outside major corporate brands like Adobe, Apple, Nokia and others, Nilofer has honed her collaborative approach to solving tough problems. Through her successes (but especially her losses), Nilofer has honed her multidisciplinary approach for assessing a business situation clearly, applying critical wisdom, and defining a strategic direction with others to actually cross the finish line.
As Rubicon's founder and CEO, she leads a distinguished team of really smart industry veterans. Her firm is hired by global brands such as Hewlett-Packard, Pinnacle, Logitech, Openwave, Symantec and others to create the right solutions to win their markets.
Her keynotes attract SRO crowds at business leadership events, technology expos, women's conferences and universities — ranging from technology, women, leadership and educational venues. Having won multiple awards for her insights on applying strategic thinking and innovation, she's been quoted, featured, or published because of her fresh voice in major business publications (such as BusinessWeek, Entrepreneur, Fortune, Forbes and The Wall Street Journal).
Nilofer earned her MBA from Santa Clara University, a BS in Economics from University of San Francisco and is a certified Instructor of Facilitative Leadership from Interaction Associates. O'Reilly Media published Nilofer's book on the art of collaborative strategy creation in early 2010.
Nilofer Merchant, and her firm Rubicon Consulting, offers strategic marketing services for high-tech software and solutions firms. Speciality areas include distribution, pricing, licensing redesign, strategic planning, product line/portfolio strategy, marketing segmentation, value proposition development, and channels (including SI, Retail). Targeting the right problem, and solving tough problems using MurderBoarding™ are two areas where Nilofer shows significant aptitude.
The New How: Creating Business Solutions through Collaborative Strategy