Steve Rivkin is coauthor of The New Positioning and The Power of Simplicity and head of his own communications consulting firm, whose clients include Kraft Foods, Olin Corp., and Horizon Health System. He is based in Glen Rock, New Jersey.
The New Positioning: The Latest on the World's #1 Business Strategy
The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Differentiate or Die: Survival in Our Era of Killer Competition