A Passion for Excellence

Cutting through traditional "data-based" dogmas about management, A Passion for Excellence champions the innovative, people-oriented spirit that made In Search of Excellence the bestselling business book of all time. Now, through hundreds of concrete, real-world examples, Tom Peters and Nancy Austin zero in on the key areas of competence that add up to excellence, offering scores of anecdotes and practical insights to help all businesspeople on their road to leadership, success, and most of all… excellence

• Introduction
• Part I: Common Sense
1. A Blinding Flash of the Obvious
2. MBWA: The Technology of the Obvious
3. Integrity and the Technology if the Obvious
• Part II: Customers
4. Common Courtesy: The Ultimate Barrier to Competitor Entry
5. No Such Thing as a Commodity
6. "Mere Perception": On the Irreducible Humanness of Customers
7. Quality Is Not a Technique
8. The "Smell" of the Customer
• Part III: Innovation
9. The Mythology of Innovation, or Skunkworks Tale
10. Three Skunks
11. The Context of Innovation
12. The "Smell" of Innovation
• Part IV: People, People, People
13. Bone-Deep Beliefs
14. Ownership!
15. ApplauseApplause
• Part V: Leadership
16. Attention, Symbols, Drama, Vision — and Love
17. Transformations and Enhancements: Small Wins, Debureaucratizing and Pocket of Excellence
18. Coaching
19. Doing MBWA
20. Excellence in School Leadership
21. What Price Excellence?

Introducing the concept of MBWA. Otherwise, just wordprocessor rage without content.