After Steve

How Apple Became a Trillion-Dollar Company and Lost Its Soul

Tripp Mickle

Publisher: HarperCollins, 2022, 495 pages

ISBN: 978-0-00-852787-7

Keywords: Apple

Last modified: Oct. 21, 2023, 8:39 p.m.

The dramatic, untold story of what happened inside Apple after the death of Steve Jobs

When Apple's magnetic driving force and co-founder died in 2011, he left the firm in the hands of his two top lieutenants. Jony Ive was the second-most powerful person at Apple and the creative force behind the products adopted by hundreds of millions the world over. Tim Cook was Ive's opposite. His gift was not the creation of new products but maximising margin and forging global alliances.

Calling on interviews from over 200 current and former. employees, this is the fascinating, beat-by-beat story of how two very different men led Apple into a new era, and what happened when the obsessive, perfectionist designer and the man who considered inventory evil came to coalesce. Only one would eventually emerge as Jobs's successor, but at what cost? Apple's valuation grew to over $3 trillion, but did a company built on unrivalled creativity and innovation ultimately end up losing its soul?

  1. One More Thing
  2. The Artist
  3. The Operator
  4. Keep Him
  5. Intense Determination
  6. Fragile Ideas
  7. Possibilities
  8. Can't Innovate
  9. The Crown
  10. Deals
  11. Blowout
  12. Pride
  13. Out of Fashion
  14. Fuse
  15. Accountants
  16. Security
  17. Hawaii Days
  18. Smoke
  19. The Jony 50
  20. Power Moves
  21. Not Working
  22. A Billion Pockets
  23. Yesterday

Reviews

After Steve

Reviewed by Roland Buresund

OK ***** (5 out of 10)

Last modified: Dec. 19, 2023, 10:41 p.m.

Something as unusual as an book about Apple after Steve Jobs death. I.e. with a focus on Tim Cook and Jony Ive (none which comes of as any saints).

Not bad, but not very impressive (with the exception that they got some people to talk about Apple). 

You may miss this as it doesn't really contain any insights or lessons. But it was an interesting read, nonetheless.

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