Business Plan Guidebook 2nd Ed.

With Financial Spreadsheets

George J. Foegen

Publisher: Dryden Press, 1994

ISBN: 0-03-074682-5

Last modified: May 21, 2007, 2:39 a.m.
  • Chapter 1 Planning
    • The Business Plan
  • Chapter 2 The Business Plan: An Overview
    • Executive Summary
    • Tables of Contents
    • Introduction
  • Chapter 3 The Industry
    • Industry Trends
  • Chapter 4 Marketing Assessment and Issues
    • Products and Services
    • Location
    • Target Market
    • Competitive Advantage
    • Pricing
    • Promotion
    • Compiling Marketing Data
  • Chapter 5 Organizing and Managing the Business
    • Description of the Business
    • Organization
    • Human Resources Management
    • Risk
    • Suppliers
    • Customers
  • Chapter 6 Financial Planning for the Small Business Venture
    • Source of Funds
    • Pro Forma Balance Sheet
    • Cash Flow
  • Chapter 7 Other Pertinent Information
    • Resumes of Principals
    • Professional References
  • Appendix A Financial Templates
  • Appendix B Business Plan — Mountain Creme

Reviews

Business Plan Guidebook

Reviewed by Roland Buresund

Excrement * (1 out of 10)

Last modified: May 21, 2007, 2:56 a.m.

In reality a manual to the enclosed spreadsheets. They stink as well…

But the book has one good feature: the pages are pre-perforated, so it is possible to easily rip them off and use to light a fire with.

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