Publisher: HarperCollins, 1999, 359 pages
ISBN: 0-06-661984-X
Keywords: Business Analytics
Whether you know it or not, your business competes in an environment in which many Fortune 500 companies are recruiting ex-CIA officers — specialists with training in elicitation, intelligence collection and analysis, and counterintelligence. It is a world where small businesses are becoming increasingly more sophisticated at digging up information about their competitors — and are using it to beat the big players at their own game.
Welcome to the era of Business Intelligence, where staying one move ahead of the competition requires uncovering their secrets and using them to your advantage.
In Confidential, John Nolan, a former federal intelligence officer and a preeminent expert in the field of Business Intelligence, reveals how your company can gather the intelligence it needs to beat the competition, while keeping your own valuable secrets under wraps. Providing the basics of Business Intelligence, including such invaluable techniques as data elicitation and sourcing as well as higher-level intelligence gathering and counterintelligence tactics for more sophisticated corporate policy makers, Confidential reveals:
Whether you're looking to find out the design and price of a competitor's upcoming product line, or uncover the dangers of entering a new market, this comprehensive, practical handbook offers effective strategies that anyone from senior-level executives to middle managers can utilize to protect themselves and outwit the competition.
Excellent coverage.
Ahhhhh… the joy of reading something about intelligence and counter-intelligence that doesn't talk about bribing guards, professional prostitutes or hacking, nor about Porter's five forces or equivalent. A very well grounded book that takes itself seriously and have a very practical underpinning. Add to this that it is very well written and to the point nearly all the time.
The only negative comments are that it is badly typeset and the nearly total absence of any pictures or summarizing tables makes it sometimes very hard to comprehend and use as a text-book or as a reference litterature.
Now, how do I get my CEO to read it, hmm…
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