Corporate Longitude

Navigating the Knowledge Economy

Leif Edvinsson

Publisher: Bookhouse, 2002, 230 pages

ISBN: 91-89388-09-7

Keywords: Knowledge Management

Last modified: Sept. 22, 2007, 7:17 p.m.

The rise of knowledge economics has highlighted a mismatch between current financial reporting systems and intellectual assets. Modern corporations habitually calibrate along a single measure: a financial one. This is corporate latitude. The trouble is that it gives only part of the picture. The other key co-ordinate — the corporate longitude — is missing. A practicable method for measuring longitude — or to put it another way, intellectual capital — is urgently needed.

Where do we register the resignation of a key person? If a top software developer leaves even a company as big as Microsoft it is significant. Where do we register the loss of a key customer or the failure of a key project? The measures by which we all manage only give us half an understanding of where we are or where we re going.

Intellectual capital is a combination of human capital — the brains, skills, insights and potential of those in an organization — and structural capital — wrapped up in customers, processes, databases, brands and systems.

Corporate Longitude provides a way to navigate through the turbulent waters of business and satisfy the need, for new mechanisms, models, measures, and metaphors which will allow us to capitalize on the new reality.

  • The Journey
  • Acknowledgements
  • About the author
  • Departure
  1. My Journey
    • The smell of tar
    • Beyond skepticism
  2. The New Knowledge Economics
    • So, farewell Adam Smith
    • Whose ideas are they anyway?
    • The battle for thought leadership
    • Model ideas
    • Forget products; think ideas
    • The intangible hand
    • Markets in knowledge
  3. Changing the Nature of Value
    • What is valuable?
    • Perks for the people
    • The talent market
    • Putting a price on trust
    • The personal network effect
    • The company is the network
  4. Renaissance Perspectives
    • Renaissance accounting
    • The intangible gap
    • New perspectives
    • Navigating the future
  5. 1+1=11
    • Where might be going
    • Where we are
    • New shapes and metaphors
    • Creating intelligent enterprising
  6. Workplaces Fit for Knowledge Workers
    • TKnowledge work spaces
    • Places with sense
    • Places with meaning
  7. U-capital & I-commerce
    • Directions differ
    • Brain stress
    • Building identity assets
  8. The Knowledge Innovation Dimension
    • Innovation perspectives
    • Innovation space
    • Innovating culture
    • Welcome aboard
  9. Leading with a Compass
    • Leading the new generation
    • Refining navigational leadership
    • Shaping leadership perspectives
    • A knowledge leader tells a story
  10. The Intellectual Wealth of Nations
    • The new wealth of nations
    • Taking stock of the world
    • Arrival

 


Reviews

Corporate Longitude

Reviewed by Roland Buresund

OK ***** (5 out of 10)

Last modified: Sept. 22, 2007, 7:16 p.m.

Tries again to define how to measure knowledge and its impact.

A very interesting read, but he fails to come to any real conclusion. He just opens more questions.

Read it anyway, it is thought-provoking, which always is a treat.

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