Publisher: Academia Adacta, 1996, 117 pages
In today's international societies it is almost impossible to avoid contacts with people from other cultures. Encounters are not only caused by the globalization of trade, but also by people from other countries and cultures appearing among us at the office, in the project group, at school, or as friends. The world is becoming a smaller place! Often meeting a foreign culture for some weeks during the vacation with your family is exciting. It is a completely different matter when it comes to living and working for several years in a foreign culture, or doing business with people 'impossible' to understand. The new environment and difficulties will for a lot of people result in stress and anxiety. The consequence can be a 'culture shock'.
The book describes theoretical models that can be used in practise to analyse and handle the 'culture shock'. It also describes important characteristics of some cultural areas in the world. There are several examples from the business-world of 'famous' cultural misunderstandings and mistakes. Some less well known mistakes that the author has succeeded in making on his own, during his frequent trips around the world, will also be revealed.
Culture in International Business — An Introduction is suitable for studies in Marketing, International Marketing or similar subjects. It is also useful for everyone interested in foreign cultures and who wants to improve their knowledge and understanding of this area.
The book includes exercises and a lot of questions for discussion.
Expensive, superficial, a Swedish perspective, but OK.
Just don't buy it, as all information can be found elsewhere at greater detail and better explained, for less cost.