Publisher: Prentice Hall, 1999, 560 pages
ISBN: 0-13-080739-7
Keywords: Strategy
The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy.
Best study book in Strategy currently available.
When being midway in my MBA Strategy course, I bought this book. I've never regretted it, and it continues to be one of my favorites. In fact, I have many times wished I had it as my study literature, as the authors manage to get through a number of subjects in sufficient detail to make it understandable.
I would recommend this book to anyone interested in the subject. If you're not interested in Strategy, skip this book, as they are very concentrated on making you understand and learn what they are discussing. In short, I won't trade this book for anything, it saved my hide a number of times during study and I keep getting back to it to refresh my memory or understand some finer points.
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