Fast Track to Success: Marketing

Marketing is all about relationships — with your customers, with your brand and with the media. Of all these, your relationship with your customer is still king, True marketing successes go beyond your product and create customer relationships with the company itself. The key to achieving this is to align your people, your processes and your company promises. Fast Track to Success: Marketing will teach you the key skills you need to excel in Marketing and accelerate your career development. It includes:

• Marketing in a nutshell — a series of FAQs to give you a concise overview of the subject
• The top 10 tools and techniques to develop your approach to marketing
• Advice on leading your team — how to decide your leadership style and build your team
• Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team
• Tips on how to progress your career, whether it's your first 10 weeks in the job or whether you're looking to get right to the top

Don't get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.fast-track-me.com.

1. Awareness
   1. Marketing in a nutshell
   2. Marketing audit
2. Business Fasttrack
   3. Fast Track top ten
   4. Technologies
   5. Implementing change
3. Career Fasttrack
   6. The first ten weeks
   7. Leading the team
   8. Getting to the top
4. Director's Toolkit
   • T1 Team marketing audit
   • T2 Integrated marketing plans
   • T3 Market analysis
   • T4 Analysis tools
   • T5 Marketing project checklist

• The Fast Track way

It is trash like this that makes the real marketeers job so difficult. This is a book that portrays marketing as Promotion only (with some sales thrown in…). Whatever happened to research, product management, branding, pricing or place / channels, seems to pass the author by.

Skip this to keep some sanity, unless you want to convince yourself that promotion is all there is to marketing. Rubbish.