Publisher: Wiley, 1998, 453 pages
ISBN: 0-471-12036-7
Keywords: Operations, International Enterprise
Are you ready to meet the challenges of a global business environment?
There's a lot of uncertainty and risk involved in the international business market. Many of the critical factors that you must be aware of include fluctuating exchange rates, complexities of global distribution and hidden costs of international sourcing. Global Operations and Logistics: Text and Cases provides you with the skills you need to have in order to meet these challenges.
With this text, you'll learn to create strategies that go beyond the geographical boundaries of one country. You'll also develop an understanding of: strategic managing across national boundaries; analyzing operations and logistics problems; and implementing changes in business and corporate strategies within a global and logistics framework.
This unique text/casebook features:
Forget about the word Global in the title, most logistics are in fact global in one way or another. This is a very good introduction to both the European and American concepts in the trade, and as such, pretty unique.
Like all similar books, it is boringly written, but you'll survive this one, and even learn a thing or two from it!
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