Publisher: Throrogood, 2003, 2190 pages
ISBN: 1-854182-22-6
Keywords: Strategy
How often have you wished you could find in one book a concise but accurate summary of all the best business thinkers?
Here is a one-stop guide to the world's most important writers on business strategy. It expertly summarises all the key strategic concepts and describes the work and contribution of each of the leading thinkers in the field.
It goes further: it analyses the pro's and con's of the key theories in practice and offers two enlightening case-studies. The third section of the book provides a series of detailed checklists to aid you in the development of your own strategies for different aspects of the business.
More than just a summary of the key concepts, this book offers valuable insights into their application in practice; it will provide you with a much broader grasp of the subject against which to develop your own business.
A book that not only describes the most important (with some omissions) management thinkers, but also shows profound insights and some nice case studies that are readable!
Recommended!
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