Publisher: Hyperion, 2000, 169 pages
ISBN: 0-7868-6595-4
Keywords: Sales
In today's business culture, sales is one of the most competitive fields. There are more products and services available than ever before. The choices are overwhelming. To succeed in sales, you must be above average. To be a star, you must make it rain. The rainmaker is the sales person everyone else wants to be. The rainmaker brings the art of the deal to new levels. He brings in the most money, gets the best paycheck, commands the most respect. Whatever item or service the rainmaker sells, it is sold effectively and successfully.
Rainmakers are not born. They are made.
Jeffrey Fox can make any salesperson into a rainmaker. This new, hard-hitting collection of sales advice from the author of the best-selling How to Become CEO shows you how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company, in any field. It's a terrific resource for CEOs, as well as anyone who'd like to excel in sales.
A lot of bad anecdotes and other myths, that Jeffrey tries to pass of as sales wisdom…
OK, an innocent and young salesperson, that never has met a customer before, can maybe (just maybe, as s/he has to be very naive as well) find something to learn from this rubbish.
It is books like this that gives management litterature a bad name. Avoid!
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