If it ain't Broke... Break It!

New times calls for new thinking

"Work harder and faster". "Stay the course". "Don't mess with success". That's what conventional business wisdom says. Today, in the nineties, conventional wisdom can't help you keep pace with these rapidly changing times, and outmoded ideas can actually lead you to obsolescence and failure. Today, business people have to turn the old rules inside out, upside down, and backwards not only to succeed, but to survive!

In this unique book, you learn to unlock the creative thinker in yourself, to work smarter, not harder, to explore new and different paths. You will discover how to break the rules of business — and break away from the pack. Most of all, you will become a "Break-It" Thinker, applying innovative principles to your own career, and with this book's unique Victory Log, enjoying the adventurous — and profitable — advantages of Break-It Thinking in your life.

With hundreds of real-life examples of Break-It Thinking from the annals of Hewlett-Packard, IBM, Norwegian Cruise Lines, Apple Computer, The U.S. Olympic Team, PepsiCo, The Los Angeles Lakers, Procter & Gamble, Levi-Strauss, AT&T, L.L. Bean, The San Francisco 49ers, and many, many more!"

1. Surf's Up!… Embrace the Unexpected
2. Put Fire in Your Heart
3. Stoke It… Don't Soak It
4. Dreams Are Goals with Wings
5. Try Easy
6. Always Mess with Success
7. Playing It Safe… Is Dangerous!
8. Don't Compete… Change the Game
9. Sacred Cows Make the Best Burgers
10. Think Like a Beginner
11. Strange Bedfellows Make Great Partners
12. Take Risks… Not Chances
13. Fear Tells Lies… Break the Cycle
14. Mistakes Are a Good Investment
15. Failure Is a Good Place to Start
16. Plan on Changing Your Plans
17. Play Your Own Best Game
18. Don't Look Where You Don't Want to Go
19. Like It?.. Log It!
20. Joy Pays Off
21. Breaking Out

A good title, then an ode to the eigthies. Pure rubbish.