Inspired ^{2nd Ed.}

How do today's most successful tech companies — Amazon, Google, Facebook, Netflix, Tesla — design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love — and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations — dramatically improving their own product efforts.

Whether you're an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author's own personal stories — and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix — INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new — sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product.

• Preface to the Second Edition
• PART I: Lessons from Top Tech Companies
1. Behind Every Great Product
2. Technology‐Powered Products and Services
3. Startups: Getting to Product/Market Fit
4. Growth‐Stage Companies: Scaling to Success
5. Enterprise Companies: Consistent Product Innovation
6. The Root Causes of Failed Product Efforts
7. Beyond Lean and Agile
8. Key Concepts
• PART II: The Right People
• Product Teams
9. Principles of Strong Product Teams
10. The Product Manager
11. The Product Designer
12. The Engineers
13. Product Marketing Managers
14. The Supporting Roles
15. Profile: Jane Manning of Google
• People @ Scale
16. The Role of Leadership
17. The Head of Product Role
18. The Head of Technology Role
19. The Delivery Manager Role
20. Principles of Structuring Product Teams
21. Profile: Lea Hickman of Adobe
• PART III: The Right Product
• Product Roadmaps
22. The Problems with Product Roadmaps
23. The Alternative to Roadmaps
• Product Vision
24. Product Vision and Product Strategy
25. Principles of Product Vision
26. Principles of Product Strategy
27. Product Principles
• Product Objectives
28. The OKR Technique
29. Product Team Objectives
• Product @ Scale
30. Product Objectives @ Scale
31. Product Evangelism
32. Profile: Alex Pressland of the BBC
• PART IV: The Right Process
• Product Discovery
33. Principles of Product Discovery
34. Discovery Techniques Overview
• Discovery Framing Techniques
35. Opportunity Assessment Technique
36.  Customer Letter Technique
37. Startup Canvas Technique
• Discovery Planning Techniques
38. Story Map Technique
39. Customer Discovery Program Technique
40. Profile: Martina Lauchengco of Microsoft
• Discovery Ideation Techniques
41. Customer Interviews
42. Concierge Test Technique
43. The Power of Customer Misbehavior
44. Hack Days
• Discovery Prototyping Techniques
45. Principles of Prototypes
46. Feasibility Prototype Technique
47. User Prototype Technique
48. Live‐Data Prototype Technique
49. Hybrid Prototype Technique
• Discovery Testing Techniques
50. Testing Usability
51. Testing Value
52. Demand Testing Techniques
53. Qualitative Value Testing Techniques
54. Quantitative Value Testing Techniques
55. Testing Feasibility
56. Testing Business Viability
57. Profile: Kate Arnold of Netflix
• Transformation Techniques
58. Discovery Sprint Technique
59. Pilot Team Technique
60. Weaning an Organization Off Roadmaps
• Process @ Scale
61. Managing Stakeholders
62. Communicating Product Learnings
63. Profile: Camille Hearst of Apple
• PART V: The Right Culture
64. Good Product Team/Bad Product Team
65. Top Reasons for Loss of Innovation
66. Top Reasons for Loss of Velocity
67. Establishing a Strong Product Culture

What a surprise! To find a very good book about Product Management that manages to covers all the basics and mindsets (even though I am a bit disappointed that the business parts are only marginally described).

If you really want to know what Product Management is, this is the book to read.

Highly recommended.