International Marketing and Export Management ^{4th Ed.}

This fourth edition of International Marketing and Export Management has been written in response to the rapid changes occuring in international marketing and the growth in importance of international markets to companies of all sizes. The key factors driving change, including major technological advances, and lowered costs in communications, the emergence of e-commerce, improvements in transportation and logistics, continued lowering of barriers to trade and investment, the growth of international alliances and the increasing globalizxation of business are examined. International Marketing and Export Management 4th edition is focused primarily on the marketing decisions and management processes involved in developing export and other international marketing operations. Whilst the exporting focus remains for this fourth edition, more extensive material on other forms of entry and methods for evaluating market entry strategy are provided.

Key features:

• Unique emphasis on exporting
• Role of the internet and e-commerce integrated throughout
• Provides coverage of the non-export modes of market penetration used by both expanding smaller-sized companies and corporate giants
• Global case studies range from small entrepreneurial companies to international corporations
• Full pdagogy - chapter introductions/overviews, case studies, case study questions, end-of-chapter questions for discussion, glossary

This text is ideal for undergraduate and postgraduate courses in International Marketing or Export Marketing/International Trade. It can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced practitioners. For tutors there is an Instructor's Manual and overhead transparency files to accompany this text. The Instructor's Manual includes, for each chapter, a teaching outline, answers to the end-of-chapter questions, answers to the end-of-case questions, and some objective questions for use in examinations. Available for tutors to download at www.booksites.net/albaum.

1. International marketing and exporting
1. Introduction
2. The nature of international marketing
3. Export marketing planning and strategy
4. The internet, the world wide web, and e-business
5. The impact of technology
6. Entrepreneurial approaches to international marketing
7. Overview of the book
   
• Questions for discussion
• References
• Further reading
• Case studies
  
2. Bases of international marketing
1. Introduction
2. Potential benefits from export marketing
3. International trade theories
4. Export behavior theories and motives
5. The development of export in the firm: internationalization stages
6. Exporting and the network model
7. Ethical/moral issues
   
8. Summary
   
• Questions for discussion
• References
• Further reading
• Case studies
  
3. The international environment
1. Introduction
2. Economic forces
3. Socio-cultural environment
4. Political/legal environment
5. Economic integration
6. Competition
7. Social responsibility and the business environment
   
8. Summary
   
• Questions for discussion
• References
• Further reading
• Case studies
  
4. Export market selection: definition and strategies
1. Introduction
2. Market definition and segmentation
3. Market expansion/selection process, procedure, and strategy
4. Foreign market portfolios: technique and analysis
   
5. Summary
   
• Questions for discussion
• References
• Further reading
• Case studies
  
5. Information for international market(ing) decisions
1. Introduction
2. Sources of information
3. Assessing market market potential
4. Export marketing research
5. Using the internet and e-mail for data collection
   
6. Summary
   
• Questions for discussion
• References
• Further reading
• Appendix: Selected publications and websites providing secondary data
  
• Case studies
  
6. Market entry strategies
1. Introduction
2. Entry as a channel decision
3. Entry as a strategy
4. Factors influencing choice of entry mode
5. Managing the channel
6. Selecting the entry mode
7. Using free areas
   
8. Summary
   
• Questions for discussion
• References
• Further reading
• Case studies
  
7. Export entry modes
1. Introduction
2. Indirect export
3. Direct export
4. The internet and e-commerce
5. Gray market exporting
   
6. Summary
   
• Questions for discussion
• References
• Further reading
• Case studies
  
8. Nonexport entry modes
1. Introduction
2. Alternative modes of entry
3. Manufacturing facilities
4. Assembly operations
5. Strategic alliances
6. Choosing among alternatives
   
7. Summary
   
• Questions for discussion
• References
• Further reading
• Case studies
  
9. Product decisions
1. Introduction
2. Product policy
3. Product planning and development
4. Product mix decisions
5. Standardization vs. adaption
6. Packaging
7. Branding issues
8. Summary
   
• Questions for discussion
• References
• Further reading
• Case studies
  
10. Pricing decisions
1. Introduction
2. Determinants of an export price
3. Fundamental export pricing strategy
4. Relation of export to domestic price policies
5. Currency issues
6. The price quotation
7. Transfer pricing
   
8. Summary
   
• Questions for discussion
• References
• Further reading
• Case studies
  
11. Financing and methods of payment
1. Introduction
2. Export financing methods/terms of payment
3. Payment/financing procedures
4. Export credit insurance
5. Countertrade
   
6. Summary
   
• Questions for discussion
• References
• Further reading
• Case studies
  
12. Promotion and marketing communication
1. Introduction
2. Export marketing promotion and communication decisions
3. Alternative techniques of promotion
4. Promotional programs and strategy
5. Standardization or adaption?
6. Advertising transference
7. Managemnt issues
   
8. Summary
   
• Questions for discussion
• References
• Further reading
• Case studies
  
13. The export order and physical distribution
1. Introduction
2. Handling the export order
3. Physical distribution
4. Structure of international physical distribution
   
5. A concluding comment
   
• Questions for discussion
• References
• Further reading
• Case studies
  
14. Organization of international marketing activities
1. Introduction
2. Main considerations of being organized internationally
3. Organizational structure
4. Summary
   
• Questions for discussion
• References
• Further reading
• Case studies
  

A very good book to use as a reference.

It is even better as a first book on international marketing.

Highly recommended, but be aware that the authors includes a lot of information, which requires the reader to really read a lot of text to get the points.