It's Not Luck

Eliyahu M. Goldratt

Publisher: North River Press, 1994, 283 pages

ISBN: 0-88427-115-3

Keywords: Marketing

Last modified: July 22, 2021, 2:30 a.m.

Learn more about the powerful techniques first presented in the best-selling business novel, The Goal. In this book, Dr. Goldratt, through examples in a variety of industries, shows how to apply TOC to sales and marketing, inventory control, and production distribution. In addition, techniques in conflict resolution are introduced on both a business and personal level.


It's Not Luck

Reviewed by Roland Buresund

Excrement * (1 out of 10)

Last modified: May 21, 2007, 3:09 a.m.

It's not luck is another novel about Mr. Rogo and his career. Where the first novel introduced a number of concepts, this one tries to convince us that the nowadays VP of a group magically discovers the definition and use of marketing halfway through the book. Another revelation he magically puts on us is that KM is a very important concept, as well as the revelation that the book value of a company is different from the real value.

Sigh, we are supposed to believe that the main character is severely brain-damaged (together with his apple-pie family), yet manages to become CEO of a large conglomerate as well as that the author is a genius that has discovered so much truths… like the resource based-view of the firm (even though he doesn't understand that this is what he has discovered).

If you do, I have some dotcom stocks to sell you…

This book is a waste of paper and money, buy something else, like a Barbara Cartland novel.


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