Key Management Ideas

Management Masterclass

We all know that the companies which are winning are those applying the smartest ideas in the most innovative way.

Key Management Ideas gives you instant access to the most significant management ideas. It distils them and demystifies them, so that you can deploy them.

The Ideas covered are organised around the following subjects:

• The New World of Management & Organisations
• Creating and Implementing Strategy
• New Ways of Managing People
• Leadership
• The Quality Revolution
• Reinventing Marketing
• Learning & Development
• Global Management

1. The New World of Management
   • From the Machine Age to the Information Age
     • FW Taylor and Henri Fayol: Management as science
     • Beyond scientific management
     • Breaking the managerial myth
     • New skills for the new world
   • Managing Change
     • Richard Pascale: From change to transformation
     • The people challenge
     • How do people view change?
     • Skills to manage change
     • Making change work
     • Peter Drucker: The prophet of change
2. The New World of Organizations
   • The Rise and Fall of the Functional Organization
     • Henry Ford: A genius for mass production
     • Down the functional tunnel
     • Alfred P. Sloan: Antidotes to functional failure
     • The rise of corporate man
   • The New Organizational Model
     • Creating the new organization
     • The matrix model: ABB
     • The new organization
     • Shaping the future: Charles Handy
     • Shapes and images: The virtues of virtuality
     • Technology and the new organization
3. Creating and Implementing Strategy
   • The Holy Grail of Strategy
     • Igor Ansoff: Analysis and paralysis
     • The roots of strategy
   • Making Strategy Work
     • Michael Porter: Strategy and competitive advantage
     • Henry Mintzberg: Strategy as craft
     • The route from ideas to action
4. New Ways of Managing People
   • From Personnel to Human Resources
     • Tom Peters: Evangelizing people
     • Human Resources
   • Empowerment
     • Rosabeth Moss Kanter: Creating empowerment
     • Ricardo Semler: Practising empowerment
   • Career Management
   • Teamworking
5. The Quality Revolution
   • The Discovery of Quality
     • W. Edwards Deming & Joseph Juran: The quality gospel
     • Quality for the masses
     • The failure of practice
   • Reengineering
     • What is reenginnering?
     • Reengineering in prsactice
     • Obstacles to reengineering
6. Reinventing Marketing
   • Hard Selling — The Rise of Marketing
   • Relationship Marketing
     • Creating customer loyalty
   • Brand Management
     • The rise of brands
     • Branding in the 1990s
7. Leadership
   • The Rise of the New Model Leader
     • Machiavellian leadership
     • Military models
     • The evolution of leadership
   • The New Leader
     • Warren Bennis: Doing the right thing
8. Learning and development
   • The Growth of the Learning Business
     • Chris Argyris: The learning challenge
   • The Learning Organization
     • Obstacles to creating learning organizations
   • The Changing Role of Business Schools
     • Developing new approaches
     • The emerging business school
   • Developing Talent
   • Self-managed Development
9. Global Management
   • Discovering the World
     • Key drivers behind globalization
     • Making the global company work
     • Achieving world class
     • The Rise of the Global Brand
       • The world of mass customization

• Glossary of Management Thinkers

An OK book about trends in management, but I would recommend Glass instead.