Publisher: Palgrave, 2004, 172 pages
ISBN: 1-4039-2204-7
Keywords: Management
This book of short essays takes a critical look at modern management fads and fashions and shows that many do not stand up to scrutiny. It is believed, for example, that coaching is successful. What is the evidence for this? Selection procedures at interviews result in the right candidate being selected. Again, what is the the evidence? The author explains that many trends in management are short lived and based upon flimsy evidence, yet they enjoy a period of support. Some eccentric, guru-inspired ideas are examined and evaluated. It is the faddishness, not the reasonableness, of management that is the real target of the author's humorous gripes and snipes. His book is an important tool for managers who want to understand the substance and rigour, or lack of it, associated with modern management ideas and concepts.
An interesting title, but the contents, even though interesting, fails to even begin living up to it.
It is not bad, but you won't miss anything if you don't read it.
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