Management Masterclass ^{2nd Ed.}

This major new edition of Management Masterclass continues its comprehensive yet concise, inspiring yet practical synthesis of new management thinking and its relevance today and in the twenty-first century.

It reflects a new emphasis on developing personal effectiveness and improving human relations. Ideas such as Accelerated Learning, Emotional Intelligence and Neuro-Linguistic Programming have all been proposed as ways of helping us build our own and our people's skills — what has been termed our "Human Capital". There is a new focus on innovation and growth, including a chapter on building a Smart Supply Chain, and on new concepts of value and performance measurement such as Open-Book Management and Economic Value Added.

This highly visual book is not about discarding traditional management practice. Instead it takes managers far beyond classical thinking and shows them how to apply original ideas or surprisingly new ways of thinking about more well-known concepts in today's more turbulent and sometimes chaotic business environment.

By the end of each section, the reader is left enthused with the rich variety of ideas and the freshness of the approach. Yet, because it is based on the author's practical experience in causing successful change in a wide variety of organizations in Europe and America, this book never losses touch with the real world in which managers work.

• Part One — Keeping Up with Leading-edge Thinking
1. Making the Most of the Masterclass
2. A New Understanding of Intelligence
3. A Revolution in Performance Mesurement
4. Chaos and Management
• Part Two — Focusing on the Customer
5. The Need for Customer Focus
6. Reinventing Marketing
• Part Three — Encouraging Creativity
7. Moving from 'Machine' to 'Brain'
8. Inspiring Innovation
• Part Four — Managing Change
9. Implementing Change Succesfully
10. Overcoming Resistance to Change
• Part Five — Building Effective Teams
11. From Functions to Teams to Networks
12. Building Effective Teams
13. The Art of Meetings
• Part Six — Enhancing Personal Performance
14. Motivation: Bringing Out the Best in People
15. Culture: Power and Politics
16. Improving Personal Effectiveness
• Part Seven — Changing the Role of the Manager
17. Moving from Manager to Doer
18. Managing through Effective Negotiation
19. The Challenges of Global Management
• Part Eight — Developing the Right Strategy
20. Redefining Strategy
21. Key Strategy Tools and Techniques
• Part Nine — Redesigning the Organization
22. Going Beyond Structural Surgery
23. Don't Restructure — Reengineer
24. Building a Learning Organization
• Part Ten — Increasing Profitability
25. Accountant or Manager?
26. Adding Value for the Customer
27. Building a Smart Supply Chain

If you need a fast orientation about current trends, this is it, even if it gets old fast.