Mastering Management 2.0

Your Single-Source Guide to Becoming a Master of Management

James Pickford

Publisher: Prentice Hall, 2001, 484 pages

ISBN: 0-273-65491-8

Keywords: Management

Last modified: July 14, 2021, 1:37 p.m.

You know the mantra — the world isn't standing still and nor are the ideas, skills and knowledge you need as a manager — but, what are you doing about it?

The first tenet of management should be "never stop learning", but the sheer abundance of new management ideas and the complexity of modern business makes it hard to amass the breadth of knowledge you need to advance your career.

Mastering Management 2.0 is the antidote; a new set of perspectives from the best management brains from around the world.

  • Introduction: James Pickford
  1. The state of management today
    • Introduction to Part 1
    • Thriving on the chaos of the future
      Daniel Muzyka
    • The new battlegrounds for capitalism
      Ben Hunt
    • managers face up to the new era
      Leonard Greenhalgh
  2. Enterprise and innovation
    • Introduction to Part 2
    • Be prepared for when opportunity knocks
      Daniel Muzyka
    • Getting to "Yes" with the business plan
      Joe Tablet and Albert Angehrn
    • in search of capital for the young business
      Benoît Leleux
    • An insider guide to going public
      Michael Horvath
    • Don't hesitate to innovate
      George Day and Paul Shoemaker
    • Corporate ventures: maximizing gains
      Ian MacMillan and Rita McGrath
  3. Strategy
    • Introduction to Part 3
    • Competitive strategy to lure the investor
      Richard Whittington
    • The structures behind global companies
      Julian Birkinshaw
    • Strategy must lie at the heart of alliances
      Benjamin Gomes-Casseres
    • Bringing some discipline to M&A mania
      Phanish Pranam, Harbir Singh and Maurizio Zollo
    • The future looks fair for electronic exchanges
      Eric Clemons
    • Behavior is key to web retailing strategy
      Eric Clemons and Michal Row
    • The challenge of the web-enabled business
      Peter Brews
    • IT strategy in the new economy
      Michael Earl
    • Success flows from business development
      Donald Sull
    • Demergers: breaking up is hard to do
      Nancy Hubbard
  4. Global business
    • Introduction to Part 4
    • The illusion of the global company
      Alan Rugman
    • Cultural answers to global dilemmas
      Fons Trompenaars and Charles Hampden-Turner
    • Culture is of the essence in Asia
      Leo Dana
    • Chinese entrepreneurs move into the new economy
      Pedro Nueno
    • Developing strategy for a not-so-global village
      Philip Parker
  5. Business and society
    • Introduction to Part 5
    • Adding corporate ethics to the bottom line
      Thomas Donaldson
    • Legal problems showing a way to do business
      Constance Bagley
    • Developing the rules for corporate governance
      Colin Mayer
    • The family business and its governance
      Adrian Cadbury
    • The value to be found in corporate reputation
      Charles Fombrun
    • Risk rule grows to enterprise scale
      Gerry Dickinson
    • Environmental disaster: not all bad news
      Geoffrey Heal
    • IT comes to the aid of environmental managers
      Dennis Rondinelli
    • Venture philanthropy
      Rachel Croson
  6. The organization and human resources
    • Introduction to Part 6
    • Business moves beyond bureaucracy
      Jonas Ridderstråle
    • Change: success is all in the detail
      Joel Brockner
    • Making sharing good for all
      Angel Cabrera
    • Turning knowledge into business advantage
      Susan Jackson and Randall Schuler
    • Recruitment makes the most of the digital era
      Peter Capelli and Monika Hamori
    • The Anchors that dictate our careers
      Edgar Schein
    • Careers, work, and life: ways of finding a better balance
      Cary Cooper
    • Managing to take the stress out of pressure
      Lyn van Oudtshoorn
    • New face in the top team: how to ensure a good fit
      Andrew Kakabadse
    • Mentoring and coaching at the top
      David Clutterbuck
    • Beyond Sloan: trust is at the core of corporate values
      Manfred Kets de Vries
    • Building companies founded on people
      Lynda Gratton
  7. Skills of management
    • Introduction to Part 7
    • Interests, value, and the art of the best deal
      James Sebenius and David Lax
    • Putting the team into top management
      Donald Hambrick
    • How to say the right thing in the right way
      Gerry Griffin
    • How to groom the leaders of the future
      Michael Useem
    • The key to clear writing is in the introduction
      Barbara Minto
  8. Marketing
    • Introduction to Part 8
    • The essence of building an effective brand
      Kamran Kashani
    • Turn your customers into advocates
      Barbara Kahn
    • Segmentation: making sure the customer fits
      Venkatesh Shankar
    • Integration as the way ahead for marketing
      Mark Ritson
    • The brave new world of pricing
      Garrett van Ryzin
    • Marketers seeking sense in sensibility
      Berndt Schmitt
    • Retailing wakes up late to global ambitions
      Jonathan Reynolds
    • The drivers that make sales teams tick
      Andris Zoltners
    • The new language of emerging markets
      Nirij Dawar and Amitava Chattopahdyay
  9. Finance and accounting
    • Introduction to Part 9
    • How to read those annual reports
      Peter Knutson
    • Value metrics: use with care
      Chris Higson
    • A bigger yardstick for company performance
      Christopher Ittner and David Larcker
    • Costs count in the strategic agenda
      Anthony Hopwood
    • The secrets hidden in market prices
      Lisa Meulbroek
    • Untangling the values of web companies
      Sunil Gupta and Donald Lehmann
    • Economic value added: the missing link
      David Young
    • Paying executives in shareholders' interests
      Rajesh Aggarwal
    • Integrating finance systems at Microsoft
      Brent Callinicos and Jeanne Mendez
  10. Production and operations
    • Introduction to Part 10
    • All changes in the second supply chain revolution
      Morris Cohen and Vipul Agrawal
    • Look to the process for a better product
      Roy Westbrook
    • The way forward for operations strategy
      David Pyke
    • Enterprise systems: not an easy fit
      Lynne Markus
    • R&D structures to keep the focus on products
      Rajesh Nellore
    • Measures of success for R&D teams
      Christoph Loch and Staffan Tapper
    • The essence of service lies in focus
      Rogelio Oliva

Reviews

Mastering Management 2.0

Reviewed by Roland Buresund

Very Good ******** (8 out of 10)

Last modified: May 21, 2007, 3:12 a.m.

A very good and comprehensive mini-MBA.

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