Publisher: 50minutes.com, 2015, 31 pages
The PESTLE analysis aims to analyze the macroeconomic variables relevant to an organization in a particular context. Specifically, it allows managers to identify political, economic, socio-cultural, technological, legal and environmental variables and predict what might happen in future based on these factors. This makes it a valuable tool for drawing up a business plan, developing production or marketing strategies and planning the launch of new products.
In this book, you will discover how the PESTLE analysis can help you, learn how to classify the macroeconomic variables affecting your business, and use your findings to plan effectively for the future. A clear explanation of the benefits and potential drawbacks of the method, a discussion of a practical case study, and an introduction to related models will give you the tools you need to tailor your approach to your situation.
A fair introduction to the PESTLE concepts, even though it is a bit light on the details.