Publisher: McGraw-Hill, 2013, 219 pages
ISBN: 978-0-07-181502-4
Keywords: Strategy
PICTURE THIS: A BOLD NEW BUSINESS STRATEGY DRAWN FROM TODAY'S HOTTEST VISUAL TRENDS
Scientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain — opening the "mind's eye" and business systems to new possibilities we might not otherwise see. Frustrated by lackluster approaches to strategy, companies are combining illustrations and color with business strategy with phenomenal success.
If you want to go beyond drawing on the back of a napkin, this book shows you how.
Picture Your Business Strategy will help you master the principles of "strategic illustration," a proven system for visualizing ideas. Pictures and strategy come to life in the board, conference, or meeting room quickly, easily, and brilliantly. With just a few markers and paper, you can:
Packed with clever drawing tips and simple templates to help you unlock your creativity, this inspiring book gives you everything you need to start bringing your big ideas to life. Developed by Christine Chopyak at Alchemy: The Art of Transforming Business, the book provides a fresh new business model for developing specific "seeable" actions that can be measured, tracked, and cascaded into other priority areas.
There are so many practical, purposeful ways to use drawings in your everyday work environment, you'll wonder why you never did it before. Most important, you and your team will learn how to turn strategic illustrations into real-world results.
Whether you're a boardroom doodler, corporate cartoonist, or Picasso for fun and profit, Picture Your Business Strategy will help you draw your way to success.
This is a thinly veiled marketing pitch with a focus on how to draw graphics and with bad "user" stories interspersed. It is nearly devoid of any strategic value whatsoever, and even the graphic recommendations seems childish in outlook.
Avoid it.
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