Ten Golden Rules

if you want to win in business you need a successful strategy backed by effective and efficient operations.

The Ten Golden Rules as described in this book can help you to win in your markets. They can help you to form a successful strategy and to 'make it work' in the marketplace with effective operations.

The Ten Golden Rules have been established over time and from practical experience. They are based on sound business economics. They live, and go on living, because they are basically 'right'.

In this book each one of the 'golden rules' is described in detail. Their practical use is considered and illustrated by case studies taken from highly competitive markets. Written by the former chairman of Lever Bros., and based primarily on his experience. This is an important new book for practising business managers, and for students of business and allied subjects.

1. Stick to the 'Knitting' — but firstly you must be sure you know just what is your 'knitting'.
2. You Ignore the 'Best Value' Concept at Your Peril — to get and to keep customers you must provide them with what they believe is 'best value'.
3. Be 'First', Be 'Right' — and have 'surprise' on your side.
4. Real Business Success Demands a Competitive Advantage — define it, develop it, exploit it, and be sure to protect it.
5. Never Attack the Brand Leader Head-On — attack the leader from the flank, it's safer and cheaper.
6. If You're Not Going to Win Don't Play — only winners can expect to survive and prosper.
7. The Pursuit is as Important as the Attack — without a positive pursuit the most successful attack can be dissipated.
8. Never Start a Price War Unless You're Sure You Are Going To Win — price war winners are rare, losers are plentiful, and losing can be both painful and costly.
9. Build Your Brand Share During the Growth Stage of the Market — and take your profit during the mature and decline stages.
10. The Time to Stop a Competitor is Before He Gets Started — it's cheaper, in every way

Interesting book about successful strategies.