Publisher: Arrow, 1995, 217 pages
ISBN: 0-09-954831-3
Keywords: Change Management
If you put a frog in cold water and slowly heat it, the frog will eventually let itself be boiled to death. We, too, will not survive if we don't respond to the radical way in which the world is changing. From now on, success and happiness will depend on an understanding of the boiled frog, and other concepts described in this bestselling book:
In The Age of Unreason Britain's foremost business guru provides an inspiring vision of an era of new discoveries, new enlightenment and new freedoms. It is a book to turn your understanding of the world on its head.
Charles Handy, what more is there to say?
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