The Art of War for Executives

For years, business schools and professional consultants have turned to Sun Tzu's 2,500-year-old Chinese text for its invaluable commentary on such topics as leadership, strategy, organization, competition, and cooperation.

Now the wisdom of Sun Tzu's The Art of War is made accessible to the modern reader. Not simply a new translation, this is the first book to provide a clear, easy-to-follow interpretation of the classic document. The Art of War for Executives reveals the brilliance of Sun Tzu &endash; and shows how to win on the battlefield of modern business. The tone and insight of the original classic remain, whilst incorporating the ideas of contemporary business philosophers, like Peters, Drucker, and Bennis.

Sun Tzu's ten principles for competitive success are:

Here at last is an accessible interpretation of Sun Tzu's The Art of War incorporating modern business lessons to make this classic text relevant and readable for today's executive facing strategic and competitive challenges.

1. Introduction
2. Planning
3. Competitive Actions
4. Competitive Strategy
5. Positioning
6. Opportunity and Timing
7. Control
8. Managing Direct Conflict
9. Flexibility
10. Maneuvering
11. Types of Competitive Situations and Causes of Failure
12. Competitive Conditions and Offensive Strategy
13. Destroying Reputation
14. Gathering Intelligence
15. Appendix

Some words of wisdom.