The Business Model Canvas

The Business Model Canvas is an extremely useful tool which can help to guide the launch of a new product, startup or process. Its success and effectiveness come from its simplicity and clarity, making it simple to use either alone or as part of a team.

In this book, you will discover how the Business Model Canvas can help you, learn how to make revolutionary, out-of-the-box ideas viable, and use your results to invigorate your company or rise up through its ranks. A clear explanation of the benefits and potential drawbacks of the method, a discussion of a practical case study, and an introduction to related models will give you the tools you need to tailor your approach to your situation.

• Introduction to the Business Model Canvas
• Theory
  • The nine tools
• Practical application
  • Tips and best practices
  • Case study
• Limitations and extensions
  • Limitations and criticisms
  • Related models and extensions
• Summary

A very good primer on the Business Model Canvas. What is even better, is that it addresses its weaknesses in an up-front way, and proposes some ways to address some of these.

Considering that this is in reality a small guide, it absolutely punches above its limited page count.