The Business Model Navigator

55 Models That Will Revolutionise Your Business

Oliver Gassmann, Karolin Frankenberger, Michaela Csik

Publisher: Pearson, 2014, 387 pages

ISBN: 978-1-292-06581-6

Keywords: Business Development

Last modified: March 20, 2016, 11:27 p.m.

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need.

The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of the world's most successful businesses. These 55 models — from the Add-On model used by Ryanair to the Subscription model used by Spotify — provide the blueprints you need toi revolutionise your business and drive powerful change.

As well as providing a practical framework for adapting and innovating your business model, each of the 55 models are in a quick-read format, covering:

  • What it is
  • Who invented it and who uses it now
  • When and how to apply it
  • Part One: How to drive business model innovation
    1. What is a business model and why should it be innovated?
      • The age of business model innovations
      • The elements of a business model
      • The challenge of business model innovation
    2. The Business Model Navigator
      • Creative imitation and the importance of recombination
      • Initiation: Analysing your ecosystem
      • Ideation: Adapting patterns
      • Integration: Shaping your business model
      • Implementation: Realising your plans
    3. Managing change
      • Drive change
      • Define a plan of action
      • Define structures and goals
      • Build capabilities
  • Part Two: 55 winning business models — and what they can do for you
    1. Add-on
    2. Affiliation
    3. Aikido
    4. Auction
    5. Barter
    6. Cash Machine
    7. Cross-selling
    8. Crowdfunding
    9. Crowdsourcing
    10. Customer Loyalty
    11. Digitisation
    12. Direct Selling
    13. E-commerce
    14. Experience Selling
    15. Flat Rate
    16. Fractional Ownership
    17. Franchising
    18. Freemium
    19. From Push to Pull
    20. Guaranteed Availability
    21. Hidden Revenue
    22. Ingredient Branding
    23. Integrator
    24. Layer Player
    25. Leverage Customer Data
    26. Licensing
    27. Lock-in
    28. Long Tail
    29. Make More of It
    30. Mass Customisation
    31. No Frills
    32. Open Business
    33. Open Source
    34. Orchestrator
    35. Pay Per Use
    36. Pay What You Want
    37. Peer to Peer
    38. Performance-based Contracting
    39. Razor and Blade
    40. Rent Instead of Buy
    41. Revenue Sharing
    42. Reverse Engineering
    43. Reverse Innovation
    44. Robin Hood
    45. Self-service
    46. Shop in Shop
    47. Solution Provider
    48. Subscription
    49. Supermarket
    50. Target the Poor
    51. Trash to Cash
    52. Two-sided Market
    53. Ultimate Luxury
    54. User Design
    55. White Label
  • Part Three: Finished reading? Let's implement!
    • 10 recommendations to innovate your business model
    • The 55 models at a glance


The Business Model Navigator

Reviewed by Roland Buresund

Very Good ******** (8 out of 10)

Last modified: March 20, 2016, 11:27 p.m.

The value of this book is the thoughts that have gone into compiling 55 business models, which makes an excellent start for you to think about you organisations business model.

Recommended reading, as it makes life easier.


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