The Business Model Navigator

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need.

The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of the world's most successful businesses. These 55 models — from the Add-On model used by Ryanair to the Subscription model used by Spotify — provide the blueprints you need toi revolutionise your business and drive powerful change.

As well as providing a practical framework for adapting and innovating your business model, each of the 55 models are in a quick-read format, covering:

• What it is
• Who invented it and who uses it now
• When and how to apply it

• Part One: How to drive business model innovation
1. What is a business model and why should it be innovated?
• The age of business model innovations
• The elements of a business model
• The challenge of business model innovation
2. The Business Model Navigator
• Creative imitation and the importance of recombination
• Initiation: Analysing your ecosystem
• Ideation: Adapting patterns
• Integration: Shaping your business model
• Implementation: Realising your plans
3. Managing change
• Drive change
• Define a plan of action
• Define structures and goals
• Build capabilities
• Part Two: 55 winning business models — and what they can do for you
1. Add-on
2. Affiliation
3. Aikido
4. Auction
5. Barter
6. Cash Machine
7. Cross-selling
8. Crowdfunding
9. Crowdsourcing
10. Customer Loyalty
11. Digitisation
12. Direct Selling
13. E-commerce
14. Experience Selling
15. Flat Rate
16. Fractional Ownership
17. Franchising
18. Freemium
19. From Push to Pull
20. Guaranteed Availability
21. Hidden Revenue
22. Ingredient Branding
23. Integrator
24. Layer Player
25. Leverage Customer Data
26. Licensing
27. Lock-in
28. Long Tail
29. Make More of It
30. Mass Customisation
31. No Frills
32. Open Business
33. Open Source
34. Orchestrator
35. Pay Per Use
36. Pay What You Want
37. Peer to Peer
38. Performance-based Contracting
39. Razor and Blade
40. Rent Instead of Buy
41. Revenue Sharing
42. Reverse Engineering
43. Reverse Innovation
44. Robin Hood
45. Self-service
46. Shop in Shop
47. Solution Provider
48. Subscription
49. Supermarket
50. Target the Poor
51. Trash to Cash
52. Two-sided Market
53. Ultimate Luxury
54. User Design
55. White Label
• Part Three: Finished reading? Let's implement!
• 10 recommendations to innovate your business model
• The 55 models at a glance

The value of this book is the thoughts that have gone into compiling 55 business models, which makes an excellent start for you to think about you organisations business model.

Recommended reading, as it makes life easier.