The Design Thinking Playbook

The Design Thinking Playbook will help individuals, teams, and organizations:

• Apply design thinking tools and methods in the right context — especially to digital products and services
• Understand the latest advances in design thinking coming out of Stanford's d.school
• Build awareness for user-centricity
• Apply design thinking to the challenges of digital transformation in organizations
• Combine Design Thinking with Systems Thinking and Big Data Analytics

• Introduction
1. Understand Design Thinking
1. What needs are addressed in the Playbook?
2. Why is process awareness key?
3. How to get a good problem statement
4. How to discuss user needs
5. How to build empathy with the user
6. How to find the right focus
7. How to generate ideas
8. How to structure and select ideas
9. How to create a good prototype
10. How to test efficiently
2. Transform Organizations
1. How to design a creative space and environment
2. What are the benefits of interdisciplinary teams?
3. How to visualize ideas and stories
4. How to design a good story
5. How to trigger change as a facilitator
6. How to prepare the organization for a new mindset
7. Why strategic foresight becomes a key capability
3. Design the Future
1. Why systems thinking helps to understand complexity
2. How to apply lean usiness model thinking
3. Why business ecosystem design becomes the ultimate lever
4. How to bring it home
5. Why some design criteria will change in the digital paradigm
6. How to kick-start digital transformation
7. How artificial intelligence creates a personalized customer experience
8. How to combine design thinking and data analytics to spur agility
• Closing Words

Confusing is too kind word to describe this book. I don't doubt the authors had high ambitions, but this is a great example why Service Design sometimes get a bad rap.

The book can't really be read, and the assumptions seems to be that the audience is a senior in High School.

No, you can definetely live without this book.