The Jobs-to-be-Done Handbook

We've written this book for the Jobs-to-be-Done student and practitioner who has a basic grasp of JTBD concepts (Forces Diagram, JTBD Timeline, Interview Process) and wants to strengthen their technique and continue to get better results out of their application of Jobs-to-be-Done.

How to Use This Book The only person who knows what you'll hire this book for is you (but we have our theories). Consider:

• Cramming it to pull out anything you haven't seen before.
• Flipping through it a few minutes before you conduct an interview to review the basics.
• Using it to think through who to interview when starting a project.
• Handing it to a colleague to quickly bring them up-to-speed on JTBD so they can be your interview partner.

Not Quite Ready? There are lots of resources available to help you get caught up on the Jobs-to-be-Done basics. Visit JobstobeDone.org and think about:

• Listening to the JTBD Radio podcast (especially the sample interviews).
• Taking the Online JTBD Course and learning on your own time.
• Attending a Switch Workshop and getting an immersive one-day crash course in Jobs-to-be-Done.

• The Framework
• Who to Interview
• Interview Technique
• Hunting for Energy
• Note-Taking & Recording
• Debfriefing
• Appendix
• Appendix A — Tips & Techniques
• Appendix B — Sample Screener Questions

Sigh, this is a short book on interview techniques (and not very useful in that sense either) rather than a Jobs-to-be-Done book.

But you can read it in 10 minutes (sigh).