The Marketing Gurus

The indispensable guide to successful marketing strategy, summarizing seventeen lessons from the most influential consultants, writers and academics in the field.

The featured books include:

• Purple Cow by Seth Godin
• Crossing the Chasm by Geoffrey Moore
• The Popcorn Report by Faith Popcorn
• The Anatomy of Buzz by Emanuel Rosen
• Relationship Marketing by Regis McKenna
• Don't Think Pink by Lisa Johnson and Andrea Learned
• Renovate Before you Innovate by Sergio Zyman

The Marketing Gurus distils thousands of pages on branding, promotion, publicity and advertising into easily digested summaries, revealing the wisdom of these classics of modern marketing.

1. Differentiate or Die by Jack Trout and Steve Rivkin
2. Lateral Marketing by Philip Kotler and Fernando Trias de Bes
3. The Popcorn Report by Faith Popcorn
4. Relationship Marketing by Regis McKenna
5. Networking with the Affluent by Thomas Stanley
6. Relentless by Johnny K. Johansson and Ikujiro Nonaka
7. The One to One Future by Don Peppers and Martha Rogers
8. Up the Loyalty Ladder by Murray Raphel and Neil Raphel
9. Scoring Points by Clive Humbry and Terry Hunt with Tim Phillips
10. How to Drive Your Competition Crazy by Guy Kawasaki
11. Crossing the Chasm by Geoffrey Moore
12. Unleashing the Killer App by Larry Downes and Chunka Mui
13. The Anatomy of Buzz by Emanuel Rosen
14. Purple Cow by Seth Godin
15. Don't Think Pink by Lisa Johnson and Andrea Learned
16. The Discipline of Market Leaders by Michael Treacy and Fred Wiersema
17. Renovate Before you Innovate by Sergio Zyman