The Master Marketer

How to Combine Tried and Tested Techniques with the Latest Ideas to Achieve Spectacular Marketing Success

Christopher Ryan

Publisher: Kogan Page, 1996, 551 pages

ISBN: 0-7494-1963-6

Keywords: Marketing

Last modified: July 29, 2021, 4:16 p.m.

The Master Marketer provides a refreshingly new approach to gaining the competitive edge in business. With the help of a quick-witted wizard, Christopher Ryan show how to outpace the competition by combining time-tested marketing fundamentals with the latest marketing techniques. The result is a brand new way to look at marketing — and a guaranteed route to success.

With detailed advice on every technique the modern marketer is likely to need, The Master Marketer is a bumper guide to 21st century marketing. The comprehensive contents include:

  • analysis of outstanding marketing campaigns
  • a guide for choosing your marketing weapons
  • an introduction to the magic of direct marketing
  • marketing strategies for unique circumstances
  • worksheets to plan and implement successful campaigns
  • valuable advice on International Marketing from the renowned expert Drayton Bord.

Whether you are a newly appointed marketing manager or a grizzled veteran of the business wars, The Master Marketer will both inspire and arm you in the competitive battle to achieve spectacular marketing success.

  • Section I: Master Marketing Concepts
    1. Core Master Marketing Principles
    2. Exposing Conventional Marketing Myths
    3. Writing A Winning Marketing Plan
  • Section II: Basic Master Marketing Skills
    1. Marketing Research Basics
    2. Developing A Winning Positioning Strategy
    3. How To Write Copy That Gets Results
    4. How To Find The Best Supplier and Agency Partners
  • Section III: Choosing the Best Marketing Weapons
    1. The Strategic Web Method of Selecting Media
    2. The Basics of Magazine Advertising
    3. The Basics of Newspaper Advertising
    4. The Basics of Television Advertising
    5. The Basics of Radio Advertising
    6. Using Sales Seminars To Sell
    7. Exhibition Marketing
    8. Power-Packed Public Relations Strategies
    9. Other Media And Sales Promotion
  • Section IV: Direct Marketing — The Master Marketer's Edge
    1. The Art And Science of Direct Mail
    2. How To Use The Power of Direct Mail
    3. Telemarketing: The Unappreciated Marketing Weapon
    4. Database Marketing And Lead Tracking Systems
    5. How To Use The Computer To Improve Your Direct Marketing Results
  • Section V: Marketing Strategies for Unique Circumstances
    1. Business-To-Business Marketing
    2. Lead Generation: How To Generate Enough Leads To Feed A Hungry Sales Force
    3. How To Achieve Big Impact With A Small Budget
    4. How To Bring A New product To Market
    5. Fund-Raising: How To Bring In The Fund-Raising Dollars
    6. International Marketing: Will It Travel — Drayton Bird
  • Section VI: Master Marketing Graduate School
    1. How To Be Super Creative
    2. A Formula For Marketing Success
    3. Relationship Marketing: How To Keep Your Customers For Life
    4. How To Promote Yourself
    5. Preparing For The Future: Marketing Opportunities, Obstacles and Ethics
    6. Marketing War Stories
  • Section VII: Marketing Resources
    1. Marketing Campaign Worksheets
    2. Marketing And Advertising Resources:
      • Industry Groups And Helpful Publications
      • Glossary Of Marketing And Advertising Terms

Reviews

The Master Marketer

Reviewed by Roland Buresund

Bad ** (2 out of 10)

Last modified: May 21, 2007, 2:47 a.m.

Use it to light a fire.

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