Publisher: Wiley, 1998, 342 pages
Why do some companies create sustained, superior profits year after year? Why are they always far ahead of competitors in discovering the ever-changing profit zones of their industry?
Why do others languich as their traditional way of doing business turns into a no-profit zone?
The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.
It reveals the profit strategies of twelve of today's great success stories — a group of companies and executives that have created over $700 billion in market value for their shareholders. More importantly, it shows the lessons that can be learned from the business design of these companies — adaptations that enable them to always be several steps ahead of competitors in meeting customer priorities. Some examples:
These and other examples provide a unique look at the profit models that created these patterns of success. The Profit Zone is the first book to analyze the mechanisms of high profits and show how these profit models can be learned and adapted by any company in any industry. It also provides a unique tool kit — "The Profit Zone Handbook" — for systematically applying these ideas at your company.
An interesting book about the application of strategy to make something real.
As is usual today, a lot of focus is on the customers. Why must this subject always be breached, isn't it a given nowadays?
Anyway, the coverage of Profit Models and their implications make this a book that you should have read. It is sometimes a bit confusing, and is probably better taken in a piece at a time